Colourpop is notorious for offering us high quality products at an extremely affordable price, and we totally appreciate it. However, the department they lack in is the face: foundations and concealers. Not for long.

On Friday, the brand posted a video on their Instagram page with the caption “cookin ‍ any guesses as to what this could be ? hint… it’s something we have NEVER launched before”, leading fans to excitedly guess what they’re up to in the comment section.

The new product is to be called the No Filter Concealer, and IDK about you, but we’re excited. If Colourpop succeeds in entering the realm of face makeup, it could change their brand in many ways for the better. There isn’t a set date for release of the concealer yet, but we know that when the time comes they’ll keep up their good reputation of amazing products.