Makeup can be a big investment if you stick to big-name, luxury brands. The good news about the expanding skincare and beauty industry, though, is that there’s an ever-widening variety of makeup products available in normal drugstores. Even if you choose to shop online for most of your skincare and beauty products, it can be handy to know what’s available in drugstores, in case you get caught without one of your must-have products. Keep reading to discover our favorite drugstore beauty brands, and which of the products we love!

L’Oreal Paris

L’Oreal Paris has an incredibly extensive range of mascara products to suit almost any beauty buyer’s needs. From their Voluminous Original Washable Mascara ($7.79) to their more heavy-duty Voluminous  Fiber Waterproof Mascara ($11.99), L’Oreal products significantly boost the volume of your lashes, while softening and conditioning. They also come in a range of colors for the more creative makeup lovers out there.

Andalou Naturals

Andalou Naturals’ All-In-One Beauty Balm ($19.99) is a fabulous base layer or foundation stand-in. With a sheer, skin-perfecting tint and an SPF of 30, it’s the ideal foundation alternative for busy days, traveling, or outdoor adventures. It can also be worn underneath makeup as a skin-perfecting, moisturizing primer. Better yet, Andalou Naturals’ products are free of harmful chemicals, and contain beneficial plant ingredients to boost skin health while covering up imperfections.


It’s pretty much impossible to beat e.l.f.’s prices, and they have an amazing range of different products to compete with other big brands. Beauty buyers can rely on them for makeup must-haves at reasonable prices, like their Expert Liquid Liner ($3.00). They also supply high-quality add-on products that thriftier buyers might be hesitant to purchase from more expensive brands. For instance, their High Definition Powder ($8.00) is a great alternative to more expensive setting and luminizing powders, and their Clear Brow & Lash Mascara ($3.00) is an excellent option for makeup lovers who don’t want to invest in an expensive, clear mascara.

The Creme Shop

This Korean beauty brand boasts a range of essential products at great prices. They have a particularly impressive selection of eyebrow products, from their Shop On Your Mark Brown Pen ($13.99) to their Macro Brown Pencil ($9.99) to their Swipe Right Brow Gel ($9.99). They also have cute eyeshadow palettes that are comparable to big-brand alternatives, like their So Shady Eyeshadow Palette ($14.99), and classics like their Liplock Lip Pencil ($6.99), which comes in an array of colors.


Another great K-beauty brand, Periphera has a range of easy-to-use basics for busy beauty lovers. We’re crushing on their Water Lip Tint ($11.49), their Ah! Much Real My Cushion Contour ($17.99), and their Ah! Much Real My Cushion Highlighter ($17.99).

Burt’s Bees

Burt’s Bees have seriously expanded their enterprise in recent years, developing makeup products in addition to their basic range of moisturizers and chap-sticks. We feel good about using their makeup products, from their 100% Natural Tinted Lip Balm ($4.99) to their 100% Natural Nourishing Mascara ($12.99) to their BB Cream SPF 15 ($15.79).