Natasha Denona Eyeshadows: Spend $2 Instead Of $200

Natasha Denona Eyeshadows: Spend $2 Instead Of $200

Makeup artist Natasha Denona eyeshadows exploded on social media in late 2015. Denona, born in Croatia, raised in Germany, and currently based in Israel—is truly the international makeup artist. Her famous dewy, natural looks inspired her to create her own line of shadows, foundations, and luminizers. Now that these products have caught on in the online makeup community, they’re not leaving anytime soon.

YouTube makeup influencers created an unparalleled amount of buzz around this pricey product. Kathleen Lights called them “hands down the best eyeshadows I’ve ever used in my life,” while MUA Wayne Goss called them “superior to anything [he] had tried before.” Each of these influencers has around two million subscribers.

Denona’s palettes sold out in minutes.

This is amazing when you consider their premium price tags: individual shadows cost around $30 and the infamous 28-pan books will cost you a cool $239 each. The good news? You can get the exact same look for a fraction of the price.

Denona’s eyeshadows have been praised for their unique, buttery formula, but it turns out they bear a striking similarity to not one but two popular brands. Basically, you may already have these colors in your collection. Put down the mouse and save yourself $200.

Both Colourpop Cosmetics and Morphe Brushes have extremely similar shadows. If you’re unfamiliar with the brands, Colourpop’s Super Shock Shadows gained viral notoriety for their phenomenal formula at a drugstore price: you can get each shadow for $5. Their metallic, sparkly shades are virtually identical to Denona’s for a sixth of the cost.

Morphe’s shadows are even more affordable. They come in the pan, similar to Mac’s individual shadows, so be sure to have a Z Palette or something similar for storage. But it’s hard to argue with their standard $2.29 price tag, especially since premium shadows cost just $5.99, and you can get their famous 35 pan palettes for just $22.99. So basically, you can spend $2 instead of $200.

Below are the color dupes for Natasha Denona Palette 5 in 04. Brace yourself for the savings.

So before you run to Denona’s website to hand over $239—that’s with a 30% discount, by the way—take a minute to shop the competition. Your makeup (and your wallet) will thank you.