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7If you take your skincare very seriously, there’s a popular beauty serum that you need to know about. Beauty bloggers are currently obsessing over Niacinamide, an anti-aging formula that promotes healthy skin.

But what is it exactly?

When I first heard the name, I was a bit skeptical (mainly because it seemed hard to pronounce). After looking into it further, it actually has many benefits! Niacinamide fights against the harsh effects of your everyday environment on your skin. It’s key ingredient is Niacin or Vitamin B3, which helps your body convert food into energy. This skin care serum smooths wrinkles, fills in lines and plumps tired skin. Because of its many perks, getting your hands on it is sometimes a bit pricey. Here’s a breakdown of the benefits of using this miracle serum.

It gets rid of redness on irritated skin.
Using Niacinamide daily combats redness and blotchiness, which is a definite perk. It strengthens your skin’s natural barrier and protects it from toxins in your everyday environment, which may cause the redness.

It gives your skin a major immunity boost.
You already know that taking daily vitamins helps defend your body against bacteria, viruses and toxins. Niacinamide has the same effect on your skin. There are a lot of factors that cause your skin to look worn out, including stress, pollution and sun exposure. This beauty formula adds a layer of protection your langerhans cells, which in turn repair damaged skin.

It reduces hyperpigmentation.
If you’ve been having issues with uneven skin, you should consider adding Niacinamide to your beauty regimen for this reason. Your chance of developing blotchy skin increases the more you tan. Niacinamide helps combat this by delaying the transfer of melanin to your skin’s outer layer.

It gets rid of lines and wrinkles.
It helps your skin produce more collagen, which is the number one way to reduce wrinkles. The added protection to your langerhans cells also helps smooth out any lines on your face. So it gets rid of those pesky lines and makes your skin look younger? Sign us up!


It rejuvenates dull, lackluster skin.
Two of the biggest causes of dull skin are dryness and exposure to free radicals. As an antioxidant, Niacinamide protects your skin from these outside factors. You’ll have glowy skin in no time.

It hydrates your skin.
When you’re applying makeup, having hydrated skin makes a HUGE difference. This serum helps keep your skin moisturized by building up your skin’s barrier.

It keeps your skin’s natural oils under control.
Girls with oily skin will love this next perk. It doesn’t just moisturize your skin, it also gets rid of any excess oil on face naturally. Over time, this will help regulate your skin’s production of oil.

It help protects your skin from UV rays.
Getting ready for a day on the beach? Although it isn’t as strong as sunscreen, it helps protect your skin from the sun’s harsh heat. Take care of your skin by using it in addition to your normal sunscreen.

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