Guess what? CoverGirl just made history by featuring their first-ever model with vitiligo, and I’m absolutely thrilled to introduce you to the incredible Amy Deanna. She’s rewriting the rules on what it means to be beautiful in an industry known for its rigid standards. True beauty really has no barriers with her at the helm.
When I first saw Amy’s stunning campaign photos, I couldn’t help but smile from ear to ear. Her radiance, confidence, and unique beauty are simply magnetic. As someone who’s always championed diversity and inclusivity, seeing CoverGirl celebrate a model with vitiligo feels like a major win for representation.
Who exactly is this inspiring figure, Amy Deanna, and what sets her narrative apart from the rest? Well, buckle up, because you’re in for a treat. In this post, we’ll dive into Amy’s journey, explore how she’s shattering beauty standards, and discover the powerful message she’s sending to the world. Make no mistake, overlooking this is something you’d regret.
Table Of Contents:
- Meet Amy Deanna, the New Face of CoverGirl with Vitiligo
- CoverGirl’s Commitment to Inclusivity and Diversity
- Amy Deanna’s Message of Self-Love and Acceptance
- The Impact of Amy Deanna’s CoverGirl Campaign
- Conclusion
Meet Amy Deanna, the New Face of CoverGirl with Vitiligo
For the first time, CoverGirl is featuring a model with vitiligo in a dynamic new ad campaign. Texan model Amy Deanna, is starring front and center in their new foundation ad that shows her applying the product to her face while asking, “Why try to blend in when you can choose how to stand out?”
Who is Amy Deanna
Amy Deanna is a model from Texas who has become the first person with vitiligo to be featured in a CoverGirl campaign. She has the skin condition that causes patches of skin to lose pigmentation. Amy shares beautiful photos of herself regularly on Instagram showing the variations in her skin tone. She poses confidently in stunning images that show how she has lighter patches of skin on her face, upper body and neck.
Amy Deanna’s Journey with Vitiligo
Amy has praised the iconic makeup company for giving representation to those living with vitiligo which leaves the skin with uneven skin tones in patches. “Vitiligo awareness is something that is very important to me,” she said of her new CoverGirl campaign. “Being given a platform to do so means so much.” She welcomes all appropriate questions about her skin condition, saying “At the end of the day I am just like everyone else, I just happen to have spots. It’s a part of my identity, but it doesn’t define who I am.”
How Amy Deanna is Changing Beauty Standards
By proudly showing off her natural skin in CoverGirl’s empowering new video campaign, Amy Deanna is helping to change the face of beauty and challenge conventional beauty standards in the industry. With her on board, we’re seeing real change – a brighter future where everyone has a place in the beauty scene. “I work with CoverGirl; I’m a black woman; I have vitiligo. “That just lights me up,” said Amy with enthusiasm. And that’s what makes the CoverGirl campaign so groundbreaking. It’s not only a message of self-acceptance, Deanna’s commercial also shows that women with vitiligo can wear makeup while still emphasizing what sets them apart.
CoverGirl’s Commitment to Inclusivity and Diversity
While Amy is CoverGirl’s first model with vitiligo, the brand has a history of featuring diverse spokespeople and challenging traditional beauty standards.
CoverGirl’s History of Featuring Diverse Models
In 1992, CoverGirl hired Lana Ogilvie, their first Black model. Queen Latifah also became a face of the brand in 2001. From the dynamic presence of Rihanna to the charm of Sofia Vergara, alongside Zendaya’s flair and Issa Rae’s cool vibes – this company’s ads are a vibrant showcase through television spots and glossy magazines. With Amy Deanna gracing their campaigns, CoverGirl shows they’re serious about celebrating every kind of beauty out there.
The Importance of Representation in the Beauty Industry
Seeing diverse skin tones and skin conditions helps consumers feel seen and celebrated. It sends the message that beauty comes in many forms. For so long, the beauty industry promoted a narrow standard of beauty. But brands like CoverGirl are working to change that by featuring models of different races, ages, and now, skin conditions. “Inclusivity is important – to see yourself represented in the beauty industry. I’m happy to represent vitiligo,” Amy shared in an Instagram post announcing her CoverGirl campaign.
Amy Deanna’s Message of Self-Love and Acceptance
Beyond just featuring models with diverse looks, CoverGirl’s campaign with Amy Deanna promotes a powerful message of self-love and embracing what makes you unique.
Embracing Your Unique Features
In her CoverGirl video, Amy encourages people to embrace what makes them unique, rather than trying to blend in or cover up their differences. She rocks her natural freckles and uses different foundation shades to highlight her vitiligo. “Why try to blend in when you can choose how to stand out?” she asks. Amy is all about flaunting what you’ve got. “I’m owning [my ‘big forehead’]. Talking to PeopleStyle, she was all praise for her go-to trick that shapes those striking brows.
The Power of Self-Acceptance
Amy’s partnership with CoverGirl spreads the powerful message of self-acceptance. She shows that there is no one definition of beauty and encourages others to love themselves as they are. “That’s why I was so excited to partner with CoverGirl on this project. Beauty comes in all shapes, sizes, colors, etc. Let’s face it, together we are a mosaic—that in itself is beautiful. We should celebrate that,” she said of the #IAmWhatIMakeUp campaign. Her skin tone doesn’t define her. Amy’s confidence and self-love shine through, inspiring others to embrace their own unique beauty.
Inspiring Others to Love Themselves
By representing people with vitiligo, Amy is giving others confidence to love the skin they’re in. Her work is especially meaningful for those with the condition. “For there to be so many of us and so little representation, it’s truly disheartening,” she said. Vitiligo and attractiveness aren’t at odds—Amy stands as a vibrant example of this truth every day. I’m over the moon with gratitude toward CoverGirl for this chance to be a beacon of hope for anyone wrestling with self-acceptance, as I shared in my latest Instagram post. Amy hopes her example will encourage others to embrace their unique features.
The Impact of Amy Deanna’s CoverGirl Campaign
Amy’s groundbreaking CoverGirl campaign is making waves and promoting positive change in the beauty industry and beyond.
Raising Awareness for Vitiligo
Through her role in the newest CoverGirl campaign, Amy is putting the focus on vitiligo like never before. The condition is often misunderstood, but Amy is educating people through her modeling. “Vitiligo awareness is something that is very important to me,” she said. Teaming up with this major beauty player isn’t just cool—it hands her the mic to broadcast key messages across the globe. After the campaign launched, there was an outpouring of support on social media, with many praising CoverGirl and Amy for shedding light on the condition. The more people learn about vitiligo, the less stigma there will be.
Encouraging Others to Embrace Their Skin
Seeing Amy proudly highlight her skin encourages others with vitiligo to do the same. Her confidence is contagious. “This campaign is going to empower so many people – especially the young girls who are just like me and are looking for someone to relate to,” said Amy. Model Winnie Harlow, who also has vitiligo, shared her excitement about the CoverGirl ad on Instagram. Representation matters and helps people with the condition feel less alone.
The Importance of Inclusive Beauty Products
In her video, Amy uses CoverGirl’s TruBlend foundation to achieve different looks, showing how the product works for her varied skin tones. Having inclusive shade ranges allows people of all skin types to find a match and feel represented. It’s important for beauty brands to offer options that work for everyone. “I’m happy to be able to represent the diversity of beauty,” said Amy. Through her initiative, she’s spotlighting makeup as more than beauty—it’s an art form for anyone with vitiligo or similar conditions to creatively showcase their true selves.
Key Takeaway:
Amy Deanna, CoverGirl’s first model with vitiligo, is redefining beauty standards by showcasing her unique skin in a bold campaign. She emphasizes self-love and the power of standing out. This move highlights CoverGirl’s commitment to diversity and inclusivity, inspiring others to embrace their differences.
Conclusion
Amy Deanna is more than just a pretty face; she’s a trailblazer, an inspiration, and a reminder that beauty comes in all forms. Flaunting her vitiligo for CoverGirl isn’t just about making waves; it sends out a beacon of hope—urging people everywhere to cherish their distinct looks.
CoverGirl’s push for more diversity and inclusivity is really shaking things up in the beauty game. It’s a powerful statement that says, “Hey, beauty isn’t one-size-fits-all, and that’s something to celebrate!”
So, the next time you’re scrolling through your social media feed and come across Amy’s stunning photos, take a moment to appreciate the impact she’s making. This isn’t about makeup—it’s about shaking up old stereotypes. Through her lens, loving yourself becomes an infectious trend that redraws lines around conventional prettiness.
A toast to the vibrancy Amy Deanna brings with CoverGirl, painting our world in broad strokes of diverse beauty. Pushing forward means not just opening doors wider but also lighting up paths with love – making sure no one feels left behind because of who they are.